GAP’s “Love Comes in Every Shade” Holiday 2012 Campaign

‘Tis the season! GAP celebrates the holidays with a new global marketing campaign featuring a diverse group of celebrities with their loved ones. For the campaign, GAP commissions the talented photographer Peggy Sirota to capture varying campaign faces, having LOVE as the main theme. Colorful and optimistic, the video and photos illustrate some of the many forms of love; and, upon seeing them, we can’t help but feel all warm and fuzzy inside.

“This campaign features some well-known actors, musicians, and their loved ones, all wearing clothes from our new holiday collection. Their personal relationships help remind us that every family is unique and often goes beyond just those we’re related to—it also includes the people we share our lives and deepest passions with. This campaign celebrates these diverse, optimistic views on family and the many forms love can take.” ~Seth Farbman, GAP CMO

True LOVE ~ Michael J. Fox and his wife Tracy Pollan

In LOVE ~ actress Diana Garcia and musician Greg Rogove

Puppy LOVE ~ actor Jack Houston and his dog Orso

Best Friend LOVE ~ actress Nathalie Love and director Gia Coppola

Fatherly LOVE ~ rapper Nas and his father, blues musician Olu Dara

Married LOVE ~ artistic director Jörn Weisbrodt and musician Marcus Wainwright

Sibling LOVE ~ band The Atomics




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